eCommercePupperpet

Pupperpet

Brand strategy and identity for Pupperpet, an online pet products store launched in a highly competitive market.

Client

Pupperpet

Services
  • Brand strategy
  • Positioning and messaging
  • Brand identity
The challenge
In the pet market, buying decisions are emotional, and Pupperpet had no clear positioning. Every touchpoint said something different.
Pupperpet logo: a smiling pet face next to the brand name and the tagline "praise your pet"
Pupperpet packaging: a coffee cup, a label, adhesive tape, a shipping box and a courier envelope
The Pupperpet brand pattern, made of hand-drawn icons in blue spirals and wavy lines
Blue Pupperpet T-shirt with a red illustration of the dog mascot
Red Pupperpet T-shirt with a yellow illustration of the cat mascot
Pupperpet Instagram post mockup, with pet photos and the caption "It's me, Chloe/Jack/Lora"
The solution

We set the positioning and messaging first, then built an identity that works equally well on packaging, on products and on social media.

What the client says
Really is the most meticulous branding agency I've ever worked with. Nothing is left to chance. The team performs incredibly well and delivers a superior standard of service. I can always count on Really to be a strategic partner and to help me figure out how to bring new brands to life.
James Knight, Co-founder, Pupperpet
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